This excerpt is from the American Management Association’s new study on Executive Coaching called “Coaching: A Global Study of Successful Practices“, 2008:

Generally speaking, our team believes that coaching will continue to expand and mature as an important leadership development practice. We expect that coaching will become one of the keys to developing and retaining scarce talent in the future,and we think companies that learn to leverage it well will have a significant competitive advantage in the global marketplace.

Wow. A ringing endorsement by a respected organization. More to come, I’m sure.